Hj Sari Suryanti S Tr ParCEO/ Director PT. Gesits Bali Pratama

“Muslim women play a strategic role in building inclusive tourism and hospitality by instilling values of culture, ethics, and sustainability as the core of quality service.”

The role of Muslim women in the tourism and hospitality industry encompasses various important aspects, including:

1. Promoters of Halal Tourism:  
   
   Muslim women are key in developing and promoting the concept of Halal tourism, which prioritizes the needs of Muslim travelers, such as Halal food, prayer facilities, and family-friendly destinations.
   
   
2. Guardians of Cultural and Traditional Values: 
   
   They act as cultural ambassadors, preserving and introducing local and Islamic values to both domestic and international tourists through friendly and authentic services.
   
   
3. Professionals in the Hospitality Sector:
   
   Many Muslim women have succeeded as hotel managers, tourism consultants, and entrepreneurs, proving their ability to compete in creating high-quality travel experiences.
   
   
4. Empowerment of Local Communities: 
   
   Through their roles, both as entrepreneurs and educators, Muslim women help empower local communities by creating job opportunities and training, particularly for other women.
   
   
5. Drivers of Innovation and Sustainability:
   
   Muslim women are often involved in promoting sustainable and inclusive tourism practices, ensuring that the industry remains in harmony with religious and environmental values.